Johanna Frösén
Associate Professor
Associate Professor
E702 Dept. Marketing
Professor (Associate Professor)
Department of Marketing
Full researcher profile
E-post
johanna.frosen@aalto.fi
Postadress
Ekonominaukio 1
02150 Espoo
Finland
Telefonnummer
+358503132848
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Best Conference Track Paper Award
Award or honor granted for a specific work
Department of Marketing
Jul 2023
Reporting Marketing Performance: Exploring Practices of Leading Firms
Granted funding (public project funding)
Department of Marketing
Nov 2018
Data based marketing - Developing a strong analytical capability to support marketing decisions in SMEs
Granted funding (public project funding)
Department of Marketing
Nov 2020
Publikationer
Wuraola Oluwabukola Falana, Jaakko Aspara, Johanna Frösén
2024
Journal of Business Research
Johanna Frösén, David W. Stewart
2023
Journal of Marketing Theory and Practice
Xiaoning Liang, Johanna Frösén, Yuhui Gao
2023
European Journal of Marketing
Valeria Penttinen, Johanna Frösén
2023
Valeria Penttinen, Johanna Frösén
2022
Industrial Marketing Management
Johanna Frösén, Mikko Laukkanen
2020
Henrikki Tikkanen - 50
Xiaoning Liang, Johanna Frösén
2019
Journal of Business Research
Maria M. Smirnova, Vera A. Rebiazina, Johanna Frösén
2018
Journal of Business Research
Johanna Frösén, Henrikki Tikkanen
2016
European Journal of Marketing
Johanna Frösén, Matti Jaakkola, Iya Churakova, Henrikki Tikkanen
2016
Industrial Marketing Management