EXPERIMENT: CHANGE Final Presentations
This year, lecturer Tarja Nieminen鈥檚 course Koe: Muutos (Experiment: Change) from the Visual Communication Design program in the Department of Media, focused on human rights, activism and effectual change. For their course assignment, students were tasked with designing a campaign-like communications concept around these themes, with a specific focus on women rights in Afghanistan and Iran.
Koe: Muutos is part of the Visual Communication Design program鈥檚 bachelor鈥檚 degree studies in the Department of Media. Arto Sivonen, founder of the design agency M氓ndag, was the co-tutor. He has extensive experience working within the framework of these themes and also suggested the topic for the course. Arto brought his expertise and contacts to the course.Sivonen explained that 鈥淢氓ndag design agency works closely with these exact themes and it was a pleasure to see great works from our young creative designers.鈥
Also present at the final presentation was Hoda Noroozi, an Iranian interior architect and Jawid Danish, an Afghan student living in Finland and published author of his memoir Long Way From Home.
The course culminated in six final projects, where students created campaign concepts around the given themes and the Afghan and Iranian experience.
鈥淰apaus Kulkea鈥 (鈥淔reedom to Move鈥) Ella Svens, Iris Eklund and Heidi M盲kel盲
鈥漋apaus Kulkea鈥 tackles Afghanistan鈥檚 ban on women鈥檚 freedom of movement under Taliban rule through an informative campaign in Helsinki, which ultimately culminates in an art installation at Kansalaistori. The art installation is split in two 鈥 one side filled with Afghan artworks, information and ways to donate, and on the other, a dark, empty room, that invites you to sit under one light in total isolation, highlighting the loneliness of the Afghan female experience.
鈥淰oima Meiss盲鈥 ("Power is Us") Aalo Kailu, Taina Meril盲inen andSaga Roos
鈥淰oima Meiss盲鈥 is a 12-episode documentary series that hopes to highlight the power and strength of Afghan women, even under such strenuous bans on their personal freedoms. Each episode features a different Finnish celebrity stepping into an Afghan woman鈥檚 shoes and navigating a world where their personal freedoms are eradicated.
AFAR 鈥淎fghan Art Recollection鈥 Annika Hellsten, Joonatan Koponen andKim Thien Tran
AFAR is a virtual Afghan art and cultural preservation center rooted in the idea that without culture, we don鈥檛 exist. The virtual gallery aims to preserve and showcase historical and modern works by Afghan artists, which have been largely destroyed under Taliban rule.
鈥淢uutaki ku makaroonia鈥 (鈥滿ore than just macaroni鈥) Anna Miettinen, Oona Piippo, Siiri Rajalin and Roosa-Emilia Ronkainen
鈥淢uutaki ku makaroonia鈥漣s a new type of Finnish microwavable food, inspired by the colorful, rich tastes of Iranian cuisine. The campaign pokes fun at Finnish food culture, where flavors are largely considered bland and food is typically enjoyed alone, while the food packaging itself contains important information on human rights violations in Iran and how to help.
鈥溍刬deilt盲 脛ideille鈥 (鈥淔rom One Mother to Another鈥) Emma Hansen, Patricia Sarkkinen and Jaana Sundberg
鈥溍刬deilt盲 脛ideille鈥 supports Afghan mothers by harnessing the power and importance of the Finnish maternity kit. The campaign offers three choices: donate your own maternity kit to an Afghan mother, send a new maternity kit or donate through purchase. The campaign aims to make motherhood and birth safe in Afghanistan.
鈥淓des yksi鈥 (鈥淓ven Just One鈥) Justus Arvelin, Aurora N盲si, Samu Pitk盲nen and Elina 脛盲rel盲
鈥滶des yksi鈥 attempts to solve Afghan women鈥檚 almost impossible journey to higher education. The campaign attempts to uproot the safety of the Finnish mindset, through street signage that depicts the restrictions on women in Afghanistan. The campaign not only prompts you to donate to help bring Afghan female students to study in Finland, but also culminates in a solidarity protest.
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