Virpi Roto
Senior University Lecturer
Department of Design
Memorable experiences make life meaningful. Design practices are advancing from problem-solving approaches to experience-driven ones, which requires a radical change in industry. Virpi’s mission is to help technology companies to transform themselves into experience providers. She studies experience design in business-to-business industry, and is interested in improving not only user experience but also customer experience, brand experience, and employee experience. Virpi develops techniques for experience design, co-design, and service design to improve experience design maturity in partner organizations. In addition to the impact in practice, she is one of the top cited academics in user experience research.
Full researcher profile
Email
virpi.roto@aalto.fi
Postal address
Otaniementie 14
02150 Espoo
Finland
Phone number
+358505924031
Areas of expertise
Experience Design, User experience, Work automation, Employee experience
Research groups
- Encore
Publications
Markus Ahola, Virpi Roto
2024
Transformational Experiences Beyond Borders: Partnership Development for Sustainable Futures
Antony Joseph, Virpi Roto, Vivian Stolt
2024
Sustainable Workplaces by Design
Antony William Joseph, Vivian Stolt, Virpi Roto
2024
Design for Equality and Justice : INTERACT 2023 IFIP TC 13 Workshops, York, UK, August 28 – September 1, 2023, Revised Selected Papers, Part I
Marta Larusdottir, Virpi Roto
2024
Human-Centered Software Engineering : 10th IFIP WG 13.2 International Working Conference, HCSE 2024, Reykjavik, Iceland, July 8–10, 2024, Proceedings
Marta Kristin Larusdottir, Virpi Roto, Ioana Duta Visescu
2024
Virpi Roto
2024
Humane Autonomous Technology Re-thinking Experience with and in Intelligent Systems
Rebekah Rousi, Catharina von Koskull, Virpi Roto
2024
Pinar Simsek Caglar, Teija Vainio, Virpi Roto
2024
BEHAVIOUR AND INFORMATION TECHNOLOGY
Yiying Wu, Jung-Joo Lee, Ajit Pillai, Janghee Cho, Thida Sacathep, Naseem Ahmadpour, Virpi Roto, Jiashuo Liu, Mouna Sawan, Dongjin Song, Martina Caic, Lucas Cheng, Renxuan Liu, Sarah Kettley, Luis Soares, Kazjon Grace, Thomas Astell-Burt
2024
Peter Fröhlich, Matthias Baldauf, Philippe Palanque, Virpi Roto, Fabio Paternó, Wendy Ju, Manfred Tscheligi
2023
Peter Fröhlich, Matthias Baldauf, Philippe Palanque, Virpi Roto, Fabio Paternò, Wendy Ju, Manfred Tscheligi
2023
Extended Abstracts of the 2023 CHI Conference on Human Factors in Computing Systems
Marta Kristin Larusdottir, Virpi Roto, Rosa Lanzilotti, Ioana Visescu
2023
Marta Larusdottir, Virpi Roto, Rosa Lanzilotti, Ioana Visescu
2023
Human-Computer Interaction – INTERACT 2023 - 19th IFIP TC13 International Conference, Proceedings
Marta Larusdottir, Ã…sa Cajander, Virpi Roto
2023
Handbook of Human Computer Interaction
Aarne Leinonen, Virpi Roto
2023
Information and Software Technology
Philippe Palanque, Fabio Paternò, Virpi Roto, Albrecht Schmidt, Simone Stumpf, Jürgen Ziegler
2023
Human-Computer Interaction – INTERACT 2023 - 19th IFIP TC13 International Conference, Proceedings
Vivian Stolt, Antony Joseph, Virpi Roto
2023
Matthias Baldauf, Peter Fröhlich, Virpi Roto, Philippe Palanque, Siân Lindley, Jon Rogers, Wendy Ju, Manfred Tscheligi
2022
Matthias Baldauf, Peter Fröhlich, Virpi Roto, Philippe Palanque, Sian Lindley, Jon Rogers, Wendy Ju, Manfred Tscheligi
2022
Stuart Cockbill, Val Mitchell, Virpi Roto, Jung-Joo Lee, Effie Lai Chong Law
2022
Kai Holländer, Lutz Morich, Natasha Merat, Gary Burnett, Virpi Roto, Wendy Ju, David Sirkin
2022
Anita Kocsis, Virpi Roto
2022
Marta Kristin Larusdottir, Virpi Roto, Rosa Lanzilotti, Ioana Duta Visescu
2022
Participative Computing for Sustainable Futures - Adjunct Proceedings of the 12th Nordic Conference on Human-Computer Interaction, NordiCHI 2022
Jung-Joo Lee, Christine Ee Ling Yap, Virpi Roto
2022
CHI '22: CHI Conference on Human Factors in Computing Systems
Pinar Simsek Caglar, Virpi Roto, Teija Vainio
2022
Proceedings of the ACM on Human-Computer Interaction
Matthias Baldauf, Peter Fröhlich, Shadan Sadeghian, Philippe Palanque, Virpi Roto, Wendy Ju, Baillie Lynne, Manfred Tscheligi
2021
Matthias Baldauf, Peter Fröhlich, Shadan Sadeghian, Philippe Palanque, Virpi Roto, Wendy Ju, Baillie Lynne, Manfred Tscheligi
2021
Marta Larusdottir, Virpi Roto, Ã…sa Cajander
2021
Human-Computer Interaction – INTERACT 2021 - 18th IFIP TC 13 International Conference, Proceedings
Niko Reunanen, Zeynep Falay von Flittner, Virpi Roto, Kirsikka Vaajakallio
2021
ServDes.2020 Tensions, Paradoxes, Plurality
Virpi Roto
2021
CEUR Workshop Proceedings
Virpi Roto, Marta Larusdottir, Andrés Lucero, Jan Stage, Ilja Šmorgun
2021
Human-Computer Interaction – INTERACT 2021: 18th IFIP TC 13 International Conference, Proceedings
Virpi Roto, Val Mitchell, Stuart Cockbill, Jung-Joo Lee, Effie Lai Chong Law, John Zimmerman
2021
Virpi Roto
2021
Muotoilun avaimet älykkääseen teollisuuteen ja liiketoiminnan ketterään kehittämiseen
Virpi Roto, Johanna Bragge, Yichen Lu, Darius Pacauskas
2021
Quality and User Experience
Virpi Roto, Jung Joo Lee, Effie Lai-Chong Law, John Zimmerman
2021
DIS 2021 - Proceedings of the 2021 ACM Designing Interactive Systems Conference
Christine Ee Ling Yap, Jung Joo Lee, Virpi Roto
2021
Human-Computer Interaction – INTERACT 2021 - 18th IFIP TC 13 International Conference, Proceedings
Peter Fröhlich, Matthias Baldauf, Philippe Palanque, Virpi Roto, Thomas Meneweger, Manfred Tscheligi, Zoe Becerra, Fabio Paterno
2020
Virpi Roto
2020
Human Computer Interaction and Emerging Technologies
Virpi Roto, Val Mitchell, Stuart Cockbill, Jodi Forlizzi, Jung Joo Lee, Effie L.C. Law
2020
Barbara Rita Barricelli, Virpi Roto, Torkil Clemmensen, Pedro Campos, Arminda Lopes, Frederica Goncalves, Jose Abdelnour Nocera
2019
Ganesh Bhutkar, Virpi Roto, Torkil Clemmensen, Barbara Rita Barricelli, Jose Abdelnour-Nocera, Alexander Meschtscherjakov, Arminda Guerra Lopes, Pedro Campos, Frederica Gonçalves
2019
Human-Computer Interaction – INTERACT 2019
Marta Larusdottir, Virpi Roto, Andres Lucero, Ilja Å morgun
2019
Human-Computer Interaction – INTERACT 2019 - 17th IFIP TC 13 International Conference, Proceedings
Philippe Palanque, Pedro F. Campos, José Abdelnour Nocera, Torkil Clemmensen, Virpi Roto
2019
Human-Computer Interaction – INTERACT 2019
Virpi Roto, Philippe Palanque, Hannu Karvonen
2019
Human Work Interaction Design. Designing Engaging Automation - 5th IFIP WG 13.6 Working Conference, HWID 2018, Revised Selected Papers
Yiying Wu, Sus Lyckvi, Virpi Roto
2019
CHI 2019 - Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems
Maria Huusko, Yiying Wu, Virpi Roto
2018
Proceedings of the 30th Australian Conference on Computer-Human Interaction (OzCHI'18)
Marta Larusdottir, Virpi Roto, Jan Stage, Andres Lucero Vera
2018
Human-Centered Software Engineering - 7th IFIP WG 13.2 International Working Conference, HCSE 2018, Revised Selected Papers
Sus Lyckvi, Yiying Wu, Maria Huusko, Virpi Roto
2018
NordiCHI 2018
Sus Lyckvi, Virpi Roto, Elizabeth Buie, Yiying Wu
2018
NordiCHI 2018
Tuuli Mattelmäki, Virpi Roto, Jung Joo Lee, John Zimmerman
2018
Virpi Roto, Mikael Wiberg, Siiri Sarkola
2018
Proceedings of the 10th Nordic Conference on Human-Computer Interaction
Virpi Roto
2018
Human-Computer Interaction
Virpi Roto, Torkil Clemmensen, Heli Väätäjä, Effie Law
2018
Human Technology
Virpi Roto, Torkil Clemmensen, Heli Väätäjä, Effie Law
2018
Human Technology
Jinping Liu, Virpi Roto
2017
Virpi Roto, Marikka Heikkila
2017
Virpi Roto
2017
Isännöinnin brändiä uudistamassa
Virpi Roto
2017
Henkilöstön ja asiakkaiden brändikokemus uudistumisen voimavarana
Virpi Roto, Eija Kaasinen, Tomi Heimonen, Hannu Karvonen, Jussi PP Jokinen, Petri Mannonen, Hannu Nousu, Jaakko Hakulinen, Yichen Lu, Pertti O Saariluoma, Tiina Kymäläinen, Tuuli Keskinen, Markku Turunen, Hanna Koskinen
2017
Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems
Elina Hilden, Heli Väätäjä, Virpi Roto, Kero Uusitalo
2016
Proceedings of the 20th International Academic Mindtrek Conference
Markus Joutsela, Terhi Latvala, Virpi Roto
2016
Packaging Technology and Science
Markus Joutsela, Virpi Roto
2016
Proceedings of DRS 2016, Design Research Society 50th Anniversary Conference
Markus Joutsela, Virpi Roto
2016
Kehittyvä Elintarvike
Virpi Korhonen, Satu Jokinen, Markus Joutsela, Virpi Roto, Terhi Latvala, Kaisa Savolainen, Leo Josephy, Maria Kuusisto, Maria Helander, Vishnu Shreenath, Rikhard Hormia, Ida Jokela, Siddharth Jayaprakash, Yaping Chen, Mukundhan Kulur
2016
Yichen Lu, Virpi Roto
2016
Psychology of Well-Being
Virpi Roto, Markus Joutsela, Maaria Nuutinen
2016
Virpi Roto, Heli Väätäjä, Effie Law, Rachel Powers
2016
Proceedings of the 9th Nordic Conference on Human-Computer Interaction (NordiCHI'16)
Virpi Roto, Eija Kaasinen, Maaria Nuutinen, Marko Seppänen
2016
Kirsikka Vaajakallio, Tuuli Mattelmäki, Virpi Roto, Yichen Lu
2016
An Introduction to Industrial Service Design
Arnold P O S Vermeeren, Virpi Roto, Kaisa Väänänen
2016
BEHAVIOUR AND INFORMATION TECHNOLOGY
Heli Väätäjä, Elina Hildén, Virpi Roto, Kero Uusitalo
2016
2016 International Conference on Information Systems, ICIS 2016
Fabian Fagerholm, Marko Ikonen, Petri Kettunen, Jürgen Münch, Virpi Roto, Pekka Abrahamsson
2015
Information and Software Technology
Eija Kaasinen, Virpi Roto, Jaakko Hakulinen, Tomi Heimonen, Jussi Jokinen, Hannu Karvonen, Hanna Koskinen, Tuuli Keskinen, Yichen Lu, Pertti Saariluoma, Helena Tokkonen, Markku Turunen
2015
BEHAVIOUR AND INFORMATION TECHNOLOGY
Yichen Lu, Virpi Roto
2015
Journal of Engineering Design
Virpi Roto, Yichen Lu, Harri Nieminen, Erdem Tutal
2015
CHI'15 Extended Abstracts
Fabian Fagerholm, Marko Ikonen, Petri Kettunen, Jürgen Münch, Virpi Roto, Pekka Abrahamsson
2014
Proceedings of the 18th International Conference on Evaluation and Assessment in Software Engineering (EASE 2014)
Effie Law, Paul van Schaik, Virpi Roto
2014
International Journal of Human-Computer Studies
Effie Law, Marc Hassenzahl, Evangelos Karapanos, Marianna Obrist, Virpi Roto
2014
Proceedings of the SIGCHI Premier Sessions in HCI Korea 2015. Seoul, South-Korea, December 12, 2014.
Yichen Lu, Virpi Roto
2014
Proceedings of the 8th Nordic Conference on Human-Computer Interaction (NordiCHI’14), Helsinki, Finland.
Virpi Roto, Jonna Häkkilä, Kaisa Väänänen-Vainio-Mattila, Oskar Juhlin, Thomas Olsson, Ebba Hvannberg
2014
Päivi Romppanen, Virpi Roto, Andrey Sirotkin, Marjo Jaakola, Kaarina Karppinen, Kaisa Koskela-Huotari, Raija Kuusela, Kati Kuusinen, Ville Nore, Jarmo Palviainen, Kaisa Väänänen-Vainio-Mattila, Sari Vilminko
2013
Virpi Roto, Arnie Lund
2013
Virpi Roto, T.Y. Kim, H. Markgren, C. Rebelo, K. Sundeson, I Lindborg
2013
Proceedings of workshop A Turn for the Worse: Trustbusters for User Interfaces, in conjunction with SOUPS’13 conference Newcastle, UK
Vladimir Abramov, Virpi Roto
2012
Proceedings of Human Work Interaction Design (HWID) working conference 2012
Jaana Hyvärinen, Sampo Teräs, Kirsikka Vaajakallio, Johanna Fräki, Virpi Roto
2012
Food and Interaction Design workshop at CHI2012; Austin, TX, USA; 2012
Marianna Obrist, Virpi Roto, Arnold Vermeeren, Kaisa Väänänen-Vainio-Mattila, Effie Law, Kari Kuutti
2012
Proceedings of the 2012 ACM annual conference on Human Factors in Computing Systems Extended Abstracts (CHI EA '12)
Marianna Obrist, Virpi Roto, Effie Lai Chong Law, Kaisa Väänänen-Vainio-Mattila, Arnold Vermeeren, Elizabeth Buie
2012
Extended Abstracts - The 30th ACM Conference on Human Factors in Computing Systems, CHI 2012
Virpi Roto, Anssi Smedlund, Stefania Passera, Maaria Nuutinen
2012
Virpi Roto, Egert Uibo, Tatu Vienamo
2012
How to Utilize User Experience Goals in Design - Workshop Proceedings
Virpi Roto
2012
Workshop Proceedings on Theories, methods and case studies of longitudinal HCI research
Sari Kujala, Virpi Roto, Kaisa Väänänen-Vainio-Mattila, Arto Sinnelä
2011
In Proceedings of Designing Pleasurable Products and Interfaces DPPI'11
Sari Kujala, Virpi Roto, Kaisa Väänänen-Vainio-Mattila, Evangelos Karapanos, Arto Sinnelä
2011
Interacting with Computers
Kari Kostiainen, Olli Rantapuska, Seamus Moloney, Virpi Roto, Ursula Holmström, Kristiina Karvonen
2007
The Third IEEE International Workshop on Trust, Security, and Privacy for Ubiquitous Computing, June 18 2007, Helsinki, Finland
V. Roto, Antti Oulasvirta
2005
WWW2005 Osaka, Japan, May 2005
Virpi Roto, Antti Oulasvirta, Tuulia Haikarainen, Harri Lehmuskallio, Tuomo Nyyssönen
2004