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Henri Weijo

Associate Professor
Associate Professor
E702 Dept. Marketing

Henri Weijo is a consumer culture researcher who specializes in the study of consumer creativity and value creation. He mostly conducts his research in consumer collectives of various organizational and compositional character. 

Full researcher profile
Phone number
+358504001389

Areas of expertise

Kuluttajakäyttäytyminen, Brändit

Publications

Johanna Gollnhofer, Henri Weijo 2024 Elgar Encyclopedia of Consumer Behavior

Heidi Härkönen, Henni Alava, Matti Eräsaari, Tuomas Tammisto, Jukka Jouhki, Henri Weijo 2024 Tieteessä tapahtuu

Emanuela Prandelli, Yajin Wang, Henri Weijo 2024 International Journal of Research in Marketing

Annetta Grant, Henri Weijo, Peter A. Dacin 2023 International Journal of Research in Marketing

Laura Rosenberg, Henri Weijo, Iina Kerkelä 2023 Journal of Consumer Research

Henri Weijo 2023 Consumer Culture Theory

Russell Belk, Henri Weijo, Robert V. Kozinets 2021 Marketing Theory

Johanna Gollnhofer, Henri Weijo, John Schouten 2019 Journal of Consumer Research

Henri Weijo, Jonathan Bean, Jukka Rintamäki 2019 Journal of Business Research

Henri Weijo 2019 Nordic Consumer Culture