Kristian M枚ller received the 2013 Best Paper Award by Industrial Marketing Management journal
鈥Theory map of business marketing: Relationships and networks perspectives鈥 paper published in the Industrial Marketing Management (Vol. 42, April 42, 2013) by Professor (Emeritus) Kristian M枚ller received journal鈥檚 2013 Best Paper Award.
The award-winning article addresses the theory development of business marketing during the last ten years and provides a road map for understanding and guiding theory development.
The paper provides a positioning map and comparative analysis of the key research approaches to business marketing. Additionally the different streams of relationship marketing and network approaches with their pros and cons are presented in a nutshell.
(ScienceDirect.com)
Invitation to review the marketing research activities in CBS
As another news, we are pleased to tell that Kristian M枚ller and Susan Hart (Dean of the Strathclyde Business School) have been invited to review the research activities of the Copenhagen Business School (CBS). Their task is to review the research activity of the Marketing Department which has nearly 100 faculty members of which over 20 held various professorial positions.
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