EIT Climate KIC - How to Shape Powerful Climate Narratives Webinar 27 Feb 2025
We'll be joined by two climate communications leaders, with expertise in reshaping narratives to depict a just future for everyone:
- Solitaire Townsend, Chief Solutionist and Co-Founder of FUTERRA
- Bernd Hezel, CEO of Climate Media Factory
Together, we'll explore:
Why we need to change our narrative now
How to craft positive climate stories that inspire ambitious climate action
How to communicate effectively to your audience while remaining rooted in your values
When
Where
Event language(s)
The event is at 16:00-17:30 CET (17:00-18:30 Helsinki time)
We need to change the narrative. In a world where polycrisis and post-truth are as relevant as ever, we need to rethink how we communicate the climate crisis. 
To effectively address this crisis, we need everyone—acting, innovating, and advocating for systemic change. But how do we bring everyone on board? It has become clear that simply presenting scientific evidence and instilling urgency through fatalism is not enough. We need to craft positive stories—stories rooted in facts, justice, and fairness. The future that we are building is inclusive and just; people need to feel it.
How does our communication need to evolve? How do we create positive climate stories that depict a just future and inspire action? What role do language and storytelling play in the climate movement?
Join us onfor the first instalment of Community CONNECT of 2025, where we unpack why and how to shift the narration around climate change. The event will help you to communicate your climate mitigation efforts effectively, through a language that fosters allyship rather than fatalism or fragmentation.
In this event, you will:
- Uncover the pillars for a narrative that cultivates motivation and positivity, while being rooted in factual evidence
- Learn how to enhance your communications effort with your audience - clients, partners, and stakeholders
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Connect with fellow impact professionals and join forces to build transformative opportunities together
As a part of EIT, we became Europe’s leading climate innovation agency and community. Now, as we close this chapter and relaunch as an independent foundation, we remain committed to our mission to catalyse systems change in places through innovation and radical collaboration.
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How to contact the organizer Climate KIC Community community@climate-kic.org